Tuesday, April 5, 2011
House of Fraser plans to measure client satisfaction with their online department store chose operations.The foresee the results for the rate of customer satisfaction through its Web site and determine how it can enhance its online arm, and to achieve the main purposes. The results will also serve as a pointer to future proposals for the Network.
Robin Terrell, managing director of operations of multi-channel in the House of Fraser, said: "Our online marketing initiatives are essential to our success. Provide the results will help us maximize the value of our online channel with Actionable and analyze data that will help us prioritize changes and improvements to our site that are most important to our customers.
House of Fraser supports the initiative forward sales throughout the difficult times, with an estimated? 1.25 billion sales figure. The department store has 61 locations throughout the UK and Ireland. Houseoffraser.co.uk launched in 2007 and saw early success by offering more than 850 brands and 125,000 individual products are also available.
Patented foresee the results of scientific methodology to quantify the drivers online satisfying and show, where the House of Fraser should enhance its website to better serve its core audience. This unique methodology also assesses how increased satisfaction leads to more return visits, recommendations and other desired future behavior.
Larry Reed, president and CEO foresee the results of comments, "House of Fraser has made a successful transition from high street store to a worldwide network, all the time to show that we can have great success in both channels. He adds: "In addition from the technology driven customer satisfaction data will help the House of Fraser found online enhancements that will be better for clients, while ultimately improving conversion rates. '