Monday, September 20, 2010
The Moncler brand starts from 1952 when Rene Ramillom and Andre Vincent made their first jacket for workers. Friends used experience of experiments in World War Two times when they fought in French Resistance troops. Young people - businessman Andre Vincent, manufacturer Rene Ramillom and head coach Lionel Terray Grenoble decided to use their skills for military purposes. French irregular army needs good equipment to struggle qualified German troops. And friends know mountains with all the dangers and picturesque views and want to protect colleagues from cold and diseases. moncler was named from the initials of Monestier de Clermont.
One of Moncler «father» - Ramillon – began to equipe men by good skis and tents in 1930. He likes homeland and mountains very much. That is the reason the firm supplied French Alpine Troops during World War II. And not many people remember now that at the beginning of popular firm was expedition in Canada in new clothing.
Afterwards, the warmth and feeling of lightness was unforgettable and some friends asked Ramillion to make some gloves and several sleeping bags. He agreed and that is the reason we have moncler. After long period of experiments friends choose the proper material - new polyester fiber, called Tergal. And after some time no ads were needed – Moncler became well-known and reliable trademark.
With the development of these years, moncler stands on the latest fashion again. It becomes more bright-coloured and luxury. No matter of the down jackets designed with Balenciaga or the Spy bags with Fendi, both showed the perfect of Moncler. Moncler finds his wide development space in cooperating with Junya Wsatanabe and Beams etc. fashion brand, especially the use of some high gloss colors, which are more and more popular in young people.
Now, Moncler has been brought into China by Adrienne Ma, daughter of Joyce Ma. Last year, when the fist shop in Hongkong opened, all of moncler jackets were sold out in several weeks in this hot city, where people only need to wear T-shirt to spent winter. Many famous stars are the honest fans of Moncler down jackets, too. China is a big country, and Moncler clothing entered this market. I even do not need to tell more, each one can imagine what it will be in the future. This winter, let"s be fashionable from moncler jackets !