Saturday, September 11, 2010

The history of moncler

The history of moncler

The moncler clothing label has a rich history having first been created in 1952 near Grenoble in France. The founder of the brand was a Frenchman named Rene Ramillon, and the name came from an abbreviation of the mountain village named Monastier de Clermont . The company started out producing down Moncler jackets , initially using the lining from sleeping bags, and were designed to keep workers and those undertaking expeditions in the Alps.


By 1968 they had made several technological advances in the product and its linings and by 1968, Moncler had been chosen to be the official manufacturer and supplier to the French winter Olympics team. By 1972 and the next winter Olympics the French skiing team loved the product ----moncler jackets ,but demanded a more lightweight product that would give them more flexibility when practising, and thus more lightweight jackets were created that are still available today.


in 2003 the next big change came for the label when it was bought by Italian entrepreneur and fashion enthusiast Remo Ruffini. Riffini placed a much larger emphasis on the styling of the products to make Moncler one of the leading fashion labels, and in 2006 they launched their first fashion collection for women which has proved to be a huge success.Today Moncler can claim to be one of the most sought after fashion labels with retailers queuing up to become official stockists.


Now, moncler has improved its variety so much due to which their name is roamed around everywhere. Their jackets are not ordinary jackets. When you will wear any of your favorite, you can keep yourself away from severe cold. You can also wear moncler jackets in that place where heavy snow falls often. You can make good choice of selecting moncler jacket, which has distinctive features.


There are few jackets in which you can get the hoodie also. It"s your own choice whether you want to go with this style or you only want to put on simple jacket. Myriad of variety is available in winter stuff. But you cannot keep you warm well without having any jacket. You would be happy to know that attractive features of these jackets can never change your decision. After seeing the style, you will immediately get ready to purchase the jacket.

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