Friday, March 4, 2011
As Fashion Week hits Paris and is close to closing for the autumn / winter 2011, in the midst of all flashing and evaluation of collections of designers, it's easy to overlook how much work goes into the show and Exhibition production themselves. And also that lasting imprint show spectacle can do.
Remember the Fendi show on the Great Wall of China in 2007? Diane Von Furstenberg's Studio 54-esque rotating mirrors, or Karl Lagerfeld 75ft reproduction of the iconic Chanel tweed jacket for spring / summer 2008? Answer without hesitation "yes."
So FashionUnited took to take on some of the best producers of the British working tirelessly behind the scenes to come up with something just to show stopping.
Gainsbury and Whiting, London, offers its clients, agencies and photographers ideas from concept to implementation. Making the show Stella McCartney, Richard Nicoll, Marios Schwab and Christopher Kane, they can help with anything from a rental property, budgeting, casting, design, set building, lighting, sound and specific effects, and perhaps most surprising was a theatrical as speech shows, the late Alexander McQueen during the last six seasons.
Inca productions in London, collected the award of British fashion, and also shows, for these, Aquascutum and music for Haiti charity, Fashion for relief. Judith Pearson, an event producer, is not two days, yet on the Inca: "I pretended that the models on the catwalk of the time, how long each species has been in the pit of photographers during the show Cue visual time. shown on the screen either side of the catwalk entrance, to boot manufacturing equipment
Doll London creative agency, whose flagship event is growing On / Off event - Fairs and exhibitions - for young designers at Fashion Week . From the show call model choreography, video production, doll one stop shop for truly artistic, visual gorge. Clients include Selfridges, Jasper Conran, and the clothes show live.
And About Company Global Fashion indicates production company with offices in London and New York. It was created to serve clients in the luxury sector, wanting a single source for international coordination of events, concepts and production. About produced some of the most directional fashion shows on the calendar: Y3, Boss Black, Moncler.