Thursday, February 17, 2011

Exhibition at London Fashion Week will add 60 new designers, in addition to the 110 confirmed brands. 170-strong cabinet will be held on four floors in the iconic Somerset House, with new designers, including a draw in the light, Nancy Van Ostren, Sarah Baadarani, Shao Yen Chen, Teatum Jones and Ji Guo.


Other areas include Topshop sponsored Newgen, where 17 British designers, including first time exhibitors milliner Nasir Mazhar and directional designer Thomas Tate, will showcase their collections.


Estethica, ethical showcase British Fashion Council will be located on the waterfront gallery in Somerset House. This season, he will see 30 designers to showcase their ethically known labels, the largest Estethica showcase to date. New designers include Fashion East Noki winner Dr. James James, and a milliner. Estethica is sponsored by High Street heavyweight Monsoon.


Further areas include the BFC / Elle Talent Launching Pad designated area of the winner and the fleet number of the council who will introduce the group of graduates of Newgen.


Exhibition at London Fashion Week will run from 10 am to 7 pm from February 18 to 21 and will be open from 8:30 am to 6 pm Feb. 22. February 23 will be dedicated to showcase up and coming male talent male day.


Caroline Rush, executive director of the BFC, said: "This exhibition edited by UK and international leading retailers and media by offering new choices talent along with well known brands and showrooms. Early opening on Tuesday morning, twenty-one for those who show and working room for buyers will make the exhibition more accessible. "

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