Monday, February 14, 2011
David's Bridal, the national wedding dresses retail, took them a huge sensation in the retail industry a wedding to the next level through its partnerships with fashion designers and wedding designer Vera Wang.
White exclusive collection of Vera Wang is intended to bring her renowned aesthetic for all women to a more accessible, a lower price than its more expensive eponymous line.
"We have been in negotiations for a long time, but I thought it was the right opportunity, the right partner at the right time for us to be able to further our projects in a more accessible audience," said Wang in her design studio in New York on Tuesday, February 8.
A well-known modern and sophisticated approach to design, Van, Who dressed brides, such as Chelsea Clinton, and Ivanka Trump, was David's Deluxe Design in specific parameters, certain collections hit a realistic balance between art and commerce. Not one to sacrifice the visual, artistic component mode, Van had to adhere to the principles of , that provide a support line from $ 600 to $ 1400 price range.
"To do something romantic and sensual, but also to preserve their youth," revealed Van citing personal problems , that encountered in the design process, it is difficult dichotomy to strike.
Her clothes offer any bride-to be very different, the chances of finding the form that suits them for their unique day in color from soft white, ivory and blush, and styles of strapless, the Goddess and the fit and flare silhouette . Wang stayed true to their technique, with its ultra-feminine shades and beautifully complex with beads and lace.
In the spring of 2011, White from Vera Wang collection will soon be available in 150 Davids Deluxe stores in the U.S. ranging from 0 to 14 years and will be available through size 26 for autumn . Bob Huth, President and Chief Executive Officer David Lux, spared no enthusiasm for the debut of the collection, saying: "Faith Queen wedding, not a difficult decision for us, in addition to convincing the faith , that we have a suitable partner. "